What's Your Preference?
#1 - Solving “Unknown, Unknowns”
#2 - Discovering “Known, Knowns” that aren’t so.
“Unknown, Unknowns” are things that you are unaware of, that you don’t Know.
“Known, Knowns that aren’t so” are things that you believe, but that are untrue.
It seems that both would be valuable.
Which do you think would be the most valuable?