UPDATE! Here's update after 14 days of testing PPC
Hi, how are you these days?
I hope you are enjoying the Easter holiday and the company of your loved ones wherever you are.
PPC results after 14 days
I just wanted to share with you an update of my PPC journey.
I have applied Google Ads and Bing Ads on my YT channel. I have chosen 2 videos to promote and this is the result.
Google Ads also have YouTube Ads inside them; I think this is the main way new subscribers have found my channel.
I have spent 260 euros on Google Ads and 4 euros on Bing Ads. I have currently 148 followers! That means in 14 days I have gained 83 new followers who are interested in my work and are watching my videos = more watch time for me! I am very excited!
I have been testing Ads on Instagram but there I had very poor conversion. Somehow people don't leave Instagram to go to YouTube and watch videos.
Conclusion
I have been checking my data. Most of my money is spent on YouTube In-feed video Ads. I have a small percentage of clicks on Google and Bing searches. I guess my niche is not popular there. That is also good information to learn.
This is it for now.
Wishing you all happy Holidays and chat with you soon.
Vesna
Recent Comments
19
Hi Vesna, thanks for sharing your experience with Google and Bing ads for YouTube. I am aware of that just from Vitaily’s class and vblog about it. 260 euros equals $280.81 USD thats alot for Google ads. I don't even have that kind of money to spend. Thats just to get subs? Euros are cheaper than our USD 4 euros equals $4.80 for Bing Ads its cheaper at Bing, compare Google and Bing-obviously most traffic came from Google rather than Bing is that correct? I am glad yu learned what works and what does not. Cool! 😀
I have put on all 3 test Ads daily limits. I didn't know where it would go. For some reason, Ads on Bing and Google search are just NOT taking it off in the same way as YouTube Ads (that are part of Google Ads Network). I have there minimum spending because people are not searching there for the videos I am trying to promote.
Google trying to get me to spend more on YouTube ads, but I am keeping it at lower costs. After I will grow my YT channel, I will keep ads at a minimum for the Ads that helping me reach my goal.
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Helpful! Thanks! I spent wayyyyy to much on google ads last year for my blog, but haven't tried for my videos yet. I'm definitely going to set a budget! Thanks for sharing.
ANNE
I am learning about myself, that is easier for me to create more videos than write more posts. My goal for 2024 is to add more posts on my blog, I am putting my schedule together :)