UPDATE! Here's update after 14 days of testing PPC
Published on March 31, 2024
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Hi, how are you these days?
I hope you are enjoying the Easter holiday and the company of your loved ones wherever you are.
PPC results after 14 days
I just wanted to share with you an update of my PPC journey.
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I have applied Google Ads and Bing Ads on my YT channel. I have chosen 2 videos to promote and this is the result.
Google Ads also have YouTube Ads inside them; I think this is the main way new subscribers have found my channel.
I have spent 260 euros on Google Ads and 4 euros on Bing Ads. I have currently 148 followers! That means in 14 days I have gained 83 new followers who are interested in my work and are watching my videos = more watch time for me! I am very excited!
I have been testing Ads on Instagram but there I had very poor conversion. Somehow people don't leave Instagram to go to YouTube and watch videos.
Conclusion
I have been checking my data. Most of my money is spent on YouTube In-feed video Ads. I have a small percentage of clicks on Google and Bing searches. I guess my niche is not popular there. That is also good information to learn.
This is it for now.
Wishing you all happy Holidays and chat with you soon.
Vesna
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