Understanding The Differences Between Broad vs Phrase vs Exact Keywords
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This short lesson explains how there's 3 different ways you can target a keyword in your Google/Microsoft Ads and that's through broad, match and phrase. I typically recommend avoiding broad (unless you target a singular keyword) and only sticking to phrase and exact.
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Recent Comments
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That is very interesting to know Vitaliy, I am still to venture into the PPC world, but I must watch your classes on it..
Much appreciated as always my friend!
Great comparison here, Vitaliy! I didn't know about the brackets one, the last one. Thank you :)
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Great information, Im trying to work with PPC in my computer, see how it goes, to link with WA,
Clo