Search Ads vs Display Ads: Which is Better For You to Use?
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- Search ads: Ads that appear on search engines like Google
- Display Ads: Ads that appear on websites that run ads from Google (think Google Adsense)
Other than costs being lower for display ads, search ads are superior in just about every single shape and form for your business which is why I recommend them across the board!
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Recent Comments
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What I like best is you can tailor your landing pages to speak to different target markets within a niche, say one landing page for a mother of 3, and another for a single dad trying to find work/life balance. Display ads are scatter gun, they hit all eyes with minimal targeting where search a person is coming to you with a known pain point you can address in your lander.
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Informative and clear advice..Thanks VitliyG