How much should you spend on your PPC ads? A simple formula:
When spending money on PPC ads, when should you consider pausing or calling it quits? Well the formula is simple:
Once your adspend gets to the same point as the money you'd be making per sale from the ad, then I would recommend pausing it and reassessing whether or not it's worth it. For example:
- You have an affiliate product you're promoting that pays $50 per sale
- You have an ad that's costing you $0.50 per click
- Once your ad reaches 100 clicks, you will have spent $50
- If by that point, not a single sale has been made, considering pausing it and reassessing if it's worth continuing.
Recent Comments
5
My first venture into PPC last year after watching Kyle's class and yours too was a bit costly, so I am glad to watch your new video hear with some guidelines. I will try to be a better manager of the clicks vs WA sign-ups. My ratio of going premium was quite low. I hope you can cover that in your upcoming classes too. Thanks for the info!
ANNE
It makes absolute sense, Viltaliy :) I appreciate your Vlog content. The best way to do this is to dig in and see how those figures turn out. I don't mind paying a bit in the beginning till I have learned the process.
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Thank you Vitaliy
This is good information on PPC ads to understand it much better.
Jeff