What are the 3 most essential, key ingredients of a world class website?

byUberGeek23

288 followers

12 years ago

Avinash Kaushik, Author, Web Analytics 2.0 & Web Analytics: An Hour A Day | Digital Marketing Evangelist, Google | Co-Founder, Market Motive put this on Facebook yesterday and it was an awesome job so I thought I'd repost the info here..

*What are the 3 most essential, key ingredients of a world class website?*

Someone had kindly asked me this question, and it is a very hard question to answer. After a few minutes I had this very short list...

1. Load fast. Everything should be optimized for this (and speed forces a lot of hands, often in a good way).

2. Have a huge overlap between customer intent and page purpose. (Casa.com does this pretty well.)

3. Create a sense of very subtle urgency. (Booking.com does this masterfully.)

Bonus: 4. You don't have to be pretty. I love white space, I love less pimping, I love less text. But in the end none of that maters if you do the above three things well. Here's a site I would hate: lingscars.com It is a super high converting website. They stand out, they create a sense of urgency, and they load fast. :)

What would be your 3 most essential, key ingredients of a world class website?