Be Part Of The Lesson And Learn
Be part of the lesson and learn, is about the best way I can describe it. It does sound a bit cryptic at first glance but I'll briefly try to explain where I at with this one. It certainly sounds better than being 'suckered' which I wasn't. I shut up and get on with it.
I have mentioned on numerous occasions, how sometimes you have to sift through a pile of stuff to get to the one piece of information that resonates with you. Watching a half hour webinar to get one line near to the end. Reading a book but only one chapter is relevant. The opposite can also happen, like when you buy a CD because you like the one track you've heard, only to find the rest of the album isn't as good, or films where the trailer is the best part.
Over the weekend and as part of my start to the new year, I wanted to learn about 'funnels' It a word I have heard bandied around all to often and have no idea what it means. Not even an inkling. I felt it was high time I at least learnt what they were. I was going in with my eyes wide open though, as I had a feeling that wherever I looked there would be some sort of 'pitch'
I found a site that offered a total of 15 videos, all done by those at the top of their game as far as affiliate marketing goes. You could access them all for free. The catch ? Two, sort of. First your email address, no problem, I'm happy with that, what's one more spam email to delete in the grand scheme of things.
The next was that the videos would be drip fed over the course of a week. Each set of vids would come with a time limit, if you hadn't watched them within a certain time frame, they would be deleted. Again, I'm up for that. So the first wave of three landed and I had 48 hours to consume about an hour and a half of content. Notebook on hand, I waded through. Done, I awaited the next email on the following day.
This time I had four to watch,with a combined time of, wait for it, just over three hours and this time there was only 24 hours to watch them. Bring it, I thought. At this point it's worth mentioning that there is a 'pitch' on the table. If you'd like 'lifetime' access to all the videos plus transcripts plus 15 more clips with unseen footage then you can, all you have to do is sign up for a promotion they're running. I have no doubt, after watching the content so far, that if I were to sign up for the thirty-day course, there would be another option within that one, to go for the big Tomalley.
I have no doubt that in seven hours, when the third email drops, that there will either be more than four videos to watch, or the total number of hours will be even higher, or both. That's OK though, I'm up for it because I'm finding the odd five percent here and there and that's a good thing.
All that said, here's the best bit, for me anyway. I have actually learnt how 'funnels' work, maybe not the technical side of how to create them but the essence of them. I learnt how they worked because I was in one. I think, when the second batch came through it dawned on me. The videos were free and of value. In I went. If I really didn't want to rush through them I could keep them and a load of other stuff, still free when you sign up to an offer. Once you have taken the offer, which I am sure is designed to 'work' in your favour, the chances are you will take the plunge and go for the whole package. It was clever.
For me, I want to know all about everything that's out there because within all of that information, there will be something to take away and utilise for my own benefits. Even the smallest item could be the difference between a sale, a sign-up or a conversion. It's about taking what we learn and applying it in the right way.
So far, I've amassed 18 pages of notes, whose knows how many I'll have by the end of the next eight videos, probably enough for an E book, which wouldn't be a bad result as well as the pertinent information gained.
Well then, I'll love you and leave you, for now.