Stuck Inside WA with Those Old Niche Blues Again.

(Just changed my image)

It happens to me every time: I've finally decided on my niche; am 100% confident about plowing forward, writing a lot of content, etc. Then I read something by someone, somewhere, and my heart sinks. "What was I thinking? This topic is going to collect dust on the outer fringes of Google for-ever." Start over. Repeat. Wake up in middle of night thinking about niches. Repeat....Sigh! And yes, I know, you're not supposed to agonize over it. I've read posts by highly successful bloggers, saying, "Don't worry about it! You'll plow through 20 niches before you find the right one! All part of the process!" Ah, well, if you're 27 years old maybe (as that guy was), but I'm, ah, not! Age aside, I just don't like wasting time. I like to get it "right" -- or as close to it as possible -- right out of the gate. "Tweaking" is fine, but tworking, is not.

Tworking, (which I just made up, and is just as repulsive, to me, as "twerking") is wasting the precious moments of your life doing things that didn't need to be done. Yes, yes, I know. It's all "valuable experience." But let's be honest. Isn't that phrase sometimes just something we tell ourselves when we realize we've actually just wasted a lot of time? I can't think of an example off-hand, but I know I've got a store of them. We all do. Anyway, the reason I wrote this is to pass along a little gem I just read in some material written by one of the many on-line business gurus. This happened to be Eben Pagan. I don't spend time looking up these things, but if something lands in my inbox that looks interesting, and I have the time, I read it.

On the one hand, his material made me hang my head and say, "My niche is probably going to go nowhere." But he did offer one important bit of info that stuck with me, and I want to pass it along to you here. (If you're reading this, I assume you're stuck in the same cycle I am): "A NICHE ISN'T SOMETHING YOU TARGET. A NICHE -- JUST AS THE WORD ITSELF SUGGESTS -- IS SOMETHING YOU FILL." For some reason, that really struck a chord in me. You have to go out and find the "hole" you can fill. The unmet need. You don't create a niche, and then try to attact people to it. That's IF your goal is to make $, and quickly. If not, then you just write about whatever you want, for your own pleasure, and see what happens. SO, the challenge for me is clear: See if I can match my skills and knowlege and passion to a gaping hole out there. See if there is a group of people who are DYING to know what I have to tell them. If not...then my blog will just be a nice hobby.