Most beginners make this mistake
What vs. Who
Unfortunately, with big dreams and a desire to make money right away, too many beginners focus on WHAT they want to sell and HOW they want to make money. What they forget is to spend time on WHO they want or need to sell to.
Time needs to be dedicated to all areas, but in the beginning do not focus so much on the money aspect.. Focusing on WHO will better guide you to writing for your audience.
Spending money on design and development for websites needs to have a definite place for HOW you will help people find your site or no purchases will be made.
Many of the make money quick companies totally ignore this part of the process. The audience should be considered first and it is different for every site.
When offered a ready made website, we sometimes jump to the conclusion that, because it is made by a professional, it will be successful. A company may offer you a ready made website but then they do not teach you how to attract and convert customers, which is the most challenging part of the process.
Put real though into WHO you audience is going to be, or all the bells and whistles in the world will not make you a dime!
WA puts great consideration on who your audience will be - follow the lessons, patiently, in order and you will become successful. Skipping ahead and trying to make money first is a big mistake.