Readers are far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether it’s humour, personal details, personal anecdotes, or personal views.

5) Subject is Headline:

The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email.

6) Use a Title bar:

Make the most of the title bar to add visual appeal and establish brand awareness.

7) Make it ‘scan able’:

Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to other places instead of writing long articles.

8) Use White space!: If your page is too busy, you’ll lose your reader.