You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out.

10 Steps to Success

Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards…

1) Keep It New!

Your readers won’t waste time reading something they already know, so make it news they can use.

2) Keep it personal:

Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.

3) Know your reader:

Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity.

4) Let them know you: Let your personality shine through.