Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space.

9) Easy unsubscribe:

Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company.

10) Forward to a friend:

Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!