I hope this has been of some use, and perhaps provides an insight into some of the many points to watch out for when writing the content for your site. Before I go I just wanted to raise two final points, not specifically linked to writing, but sure website killers if used incorrectly:

The first is contact details. You telephone number should be available from every page if you're writing a business website. That's why they're so often in the header graphic. I've seen literally hundreds of websites where the writer has thought that by having a contact page in the menu they're meeting the need to provide detail. They're not. Web users (and I am one) are notoriously thick and short-tempered and if a phone number isn't in front of me wherever I am I WILL LEAVE WITHOUT LOOKING. Dumb, but true.

The second point is on-site music. Just don't. An experienced marketer running her own marketing business put her new site on the web this week and plugged it on FaceBook. Do you remember Marty McFly in the first Back to the Future movie? Remember the opening scene when he plugs in and ramps up the amp on his electric guitar? Remember what happened next? Well that's what happened to me when I clicked on her link to look at her site.

Music which autoplays when a site is loaded is bad news. The last thing a user wants when he's surreptitiously surfing the web at work is a bowel-evacuating wall of sound hitting him square between the ears. He will panic, won't know how to kill the sound as quickly as he needs to, and will click the back button. Because, like the rest of us, he's dumb, he won't then turn off his speakers and try again. He'll just go to the next site on his list. You just lost a customer. He just lost a pair of pants.

PM me or ask here if anything I've said isn't clear. Enjoy your writing. God bless.