3. Keep your sentences short:
You may be used to writing long, complex sentences. Well, forget about them. You will have most people clicking away after a few consecutive long sentences.
Make things easy for your readers. They will reward you with attention.
4. Keep your paragraphs short:
Too many sentences in a paragraph will also be considered too demanding for your readers. It’s impressive how you could easily lose readers if you neglect points 3 and 4.
You have probably heard the saying: “Keep your friends close and your enemies closer.” Well, forget it. The one you must remember from now on is: “Keep your paragraphs short and your sentence shorter.”
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HarveyBrown
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Hello Henry, you hit the nail squarely on the head. All five suggestions matter and your style matches the first.