Why Your Content Must Satisfy the User Intent

If your content is not relevant to users, they will not think about opening it. Use the appropriate headlines and keywords, so your audience can easily see that it is related to what they are searching for.

The search engine should be able to tell what your page contains in an answer to what users are searching for, and they will give more priority to original and quality content because of the lookout for satisfying user experience. So, when you publish content, make sure it is better than what others are creating.

Make Search Engines See Your Content

After you have created your content, you need to add some important signals that will get it optimized for search engines. This will give the search engines more understanding of what your content is all about.

On-page has to do with what can be physically seen on your page such as the title, using the right keywords in your content, optimizing with the right images, and having links to other pages on your website.