Organic Search vs. Paid Search

In order to benefit much from organic search, you need to know what makes it different from paid search. Paid search ensures those websites are sponsored to be among the top results that will be seen when a search query is run.

You can do a paid advertisement on Google Ads or Bing Ads, so they can present your content to users on their SERPs. This puts some factors into consideration to know which of the paid ads will be among the result pages when a search query is run.

It will consider the location of the user and the type of device he is using, the keywords configured to be shown, the ads’ title, and other considerations. The advantage of paid ads is that they get to be seen almost immediately and the website begins to receive traffic.

However, with organic search, there is no payment or advertisement to be made and the results are shown below those of the paid searches. Organic searches are more compatible with SEO best practices.

SEO or Search Engine Optimization has to do with preparing a website based on search algorithms and the use of related keywords, so the website can be optimized enough to show up among the top search results of a query. Search Engine Optimization has 3 different components such as: the Off-page, On-page, and technical components.How to Make Your Web Page Appear in Organic Search Results

Every webmaster wants their site to be among those that will be seen in the first few pages of search results because they know users will hardly look beyond those first pages. To make your website show up among those pages, there are SEO practices you will need to apply.

If you follow these practices, it will be easy for search engines to understand what is in your content and where it should be ranked. Google has over 225 ranking factors which it considers before ranking your site organically.

As you prepare your content, make sure it gets indexed when search engines crawl devices and let your website be designed to be fast and accessible by all devices. If during the crawling and indexing time they do not find your website or they are blocked from searching your content, then your website will not be seen in search results.

Many people log onto the internet using their mobile devices and your website should be designed to accommodate the different devices. It should also load very fast because its loading speed does affect your ranking potential and also users’ perception of your site.