Promoting Your Website
It is really important that you promote your website, so it can get mentioned by other websites. This will ensure backlinks to your site from some of those websites. This shows that your site is an authority one and can be trusted.
Ensure you get your backlinks from the right sources, so your rankings will not get negatively affected and then you lose the trust of your users. The more links you get from other trusted websites, the higher Google will consider your site to be ranked.
Conclusion
Organic search is a better way to get traffic to your site than paid search. Getting traffic through organic search means that the right visitors will be directed to your site; because you have what they are searching for, it will be much easier to convert them.
Where paid traffic is limited to the volume of traffic that is paid for, organic traffic continues directing visitors (who require your content) to your site without you making any payments.
SEO is very important to how your site is seen in search results; thus, it is important for you to consider the components of SEO, so your content can be seen among the top search results.