Countless people hear the word organic search without really knowing what it means or what it can do for them. Organic search is important if you want to succeed with your online business.

Organic search simply means search results that come up for a search query but which do not include paid ads. When a user types in a query, the search engine will bring up search results.

In Google, the paid ads will be on top of the search results and then other results will follow. The results that come up in an organic search are based on factors like the search query, domain authority, the user’s location, his device, and incoming links among other factors.

Why We Need Organic Search

Organic search can help you get the right traffic to your website. Such a search equally helps the users find exactly what they are looking for. Because it is a targeted search, it becomes easy to convert traffic to your website.

To be able to get the best of an organic search, you will need your website to be among the top five positions on Search Engine Results Pages (SERPs), because most users hardly care to search further than that.