Transactional Search Intent

Transactional searches are also called action queries because the user essentially wants to perform an action like signing up for an exclusive offer or buying a specific product.

Users may leverage specific modifiers, but could also go straight by typing in the precise name of the product once they specifically know what they want to buy. Organize your content and page to keep the potential buyers focused on the purpose – purchasing a product.

The user wants easily-accessible facts. So, minimize the design, use white space, prevent users from scrolling to access the information, clear product images, and use the same name for the product and page title.

For the content, leverage scannable bullet points and lists and embed a clear call-to-action (CTA) button. To optimize your products for this search, use the same name for your product and brand, use intent modifiers such as discount, buy, free shipping, sale, and coupon.

Transactional search content is tailored for easily-accessible product pages and squeeze pages.

Conclusion

To improve organic rankings, your content must be optimized for these searches and must be relevant to the search query.

In as much as your headings and Meta descriptions are solving a specific problem for the user, content optimized for search intent will increase conversion rates from SERPs.