The Significance of Search Intent

Each of the four types of search intent gives you intuitions into the content style you need to write for your ideal audience, based on their thesis behind the search. This will not alone make it easier for you to come up with great content plans and ideas, but will also help you see how they can suffice your clients’ needs and help you hit the SERPs in no distant time.

When you try optimizing content for search intent, your site will have a better chance of getting noticed because you’ve strategically positioned yourself in front of your target audience.

You’ll start boosting your organic rankings in SERPs because you understand the wants and needs of your clients precisely.

Optimizing Your Content for Search Intent

I’ll analyze the four types of search intent and state how you can optimize your content for Search Intent.

Informational Search Intent

These search queries are used when the user is searching for a piece of information or looking for a solution. Informational searches come in the form of questions, such as “What is”, “Why are”, when the user is looking for a long-form, detailed guide, or just a concise answer.

When it comes to optimizing content for informational search intent, you need to include intent modifiers in your keywords. Intent modifiers are a combination of words that signify intent, because they change the connotation of the search when they are used.

In order to improve your content and page for informational intent, leverage the questions your readers ask you in key positions such as URL, headings, subheads, descriptions, and page title.