When you first heard about Google BERT, how did it sound to you? Anyway, it’s all about Google’s most recent search algorithm.

Just some days ago, Google announced a completely new update to its search algorithm. It is called BERT. By calling it BERT, it symbolizes the “Greatest change of the past 5 years” and “A particular update that is going to impact one in 10 searches”. Google categorically stated that this is an important search algorithm update that should be paid attention to by every blogger or webmaster.

There has been a drastic change to Google search over the past few years, and if you want to stay most relevant and overcome your search space, then you must put in your very best to both improve your website SEO for more visibility in search engine result pages (SERPs) and understand what the adventure is in the search world. BERT is one of the most crucial things to check out for.

To handle things from the right perspective, BERT is made to impact one for every 10 search queries in reference to changing the results that rank for those search queries. For example, websites like the New York Times have now been affected since they've got a drastic drop in their search visibility and organic traffic.



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Jukkah Premium Plus
Great information on BERT. I just read up on it the other day as my traffic defnitely took a bit of a hit but it's seems to be bouncing back. Your training confirmed my understanding that the update is about understanding user intent and the actual context of the content.

This, of course, means that targeting single phrases is becoming redundant and you should cover a topic as thoroughly as possible. Especially targeting misspelled or incomplete sentences will be redundant as Google will know what the user actually means.
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Dhind1 Premium Plus
It sounds like BERT will simply make things easier for all of us when we are searching for things on Google. When we use natural language we will get more relevant results.

For our websites, I think you have hit the nail on the head - we just need to keep producing quality content and offering answers to people's questions. Then we will be ok.

There will be more information soon about BERT as more people explore its capabilities. I look forward to hearing more.

Alex
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Israel17 Premium
You just got it, Alex. Thanks for taking the time to read this training! Much grateful! Producing more relevant, quality and remarkable content will help benefit from the Google's latest search algorithm update. Thanks for dropping by!

Israel Olatunji
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julesnp Premium
Thanks Israel for sharing this very interesting post.
Have a great weekend.

Jules
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Israel17 Premium
Hey Jules, thanks for appreciating this post! Glad you found it interesting! Just follow up with the old Google's rule - which is building out quality, relevant content to satisfy user and search intent. Thanks for taking the time to read this post!

Israel Olatunji
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Claudiojuan Premium
Thanks Israel for keeping us informed of all the progress that Google is making.
Claudio
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Israel17 Premium
Most welcome onboard, Claudio! Thanks for taking the time to read this training! Much appreciated, my friend! For those who consistently produce relevant, quality content for users, both the BERT and RankBrain updates will benefit them ultimately. The wise will concentrate more on building out content more than anything else now. Thanks for your contributions!

Israel Olatunji
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keishalina Premium
hey hi Israel --- appreciate the 'digging' research that you've done to get this post published .... thanks! ... ⭐️😊⭐️
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Israel17 Premium
Hey Keisha, thanks for dropping by! Glad you appreciate this training tutorial, my friend! Bidirectional Encoder Representations from Transformers (BERT) is the latest update in Google's search algorithm to better understand natural language and better serve more relevant results than ever. Thanks for reading!

Israel Olatunji
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