Google PageRank used to be the ultimate SEO metric that marketers cared about. A decade ago, you couldn't imagine the excitement that went with seeing your site's PageRank updated on the PageRank toolbar.

Each time you got things right, the update in your PageRank was almost instant. However, the PageRank toolbar isn't featured on today's browsers, and Google doesn't seem to say much about it.

But does it mean that Google PageRank is dead and buried?

I've got very strong reasons to believe that PageRank is still relevant today, though not as much as it used to be 10 years ago. You'll be learning all you need to know about Google PageRank and why it is still relevant today for today's SEO.

About PageRank

PageRank is a ranking system that was developed by Google's Larry Page and Sergey Brin while still studying at Stanford University.

Its major focus was on ranking web pages according to the quality and quantity of links that the web pages had.

For instance, we have two web pages I'll like to refer to – page A and page B.

Let's assume that both pages A and B are ranking for the same keywords, though page A has a higher PageRank than page B. Whenever a search was made for that particular keyword, page A would be featured higher than page B on the SERP (search engine results page).

That's why it was so important for marketers to attain the highest PageRank possible for their web pages. PageRank was first filed for patent by the founders of Google (Larry Page and Sergey Brin) on the 1st of September, 1998.

You could say that PageRank was foundational to the setup of the largest search engine that we have running today. So much has changed in Google Algorithm ever since then, but the search giant hasn’t shifted from its goal of organizing the world's web of information.