So you've noticed a massive drop in web traffic and you just can't figure out how it came about. This kind of issue doesn't just happen by itself; that's why you'll need to get to the bottom of the traffic dip.

If you have stopped applying any of the SEO best practices on your website, then this should be the cause of your site's dwindling traffic. You may have to follow this step-by-step guide I have outlined in this post to help resolve this issue.

It is most likely that the traffic drop is a result of a Google penalty for breaking any of its webmasters rules. But not to worry, Google also provides a window through which erring webmasters can resolve its penalties.

Before we get into the guide proper, let's do a basic intro on the different Google penalties we have.

Google Penalties

Google penalties are actions that are taken against bloggers, businesses, and webmasters who violate any of Google's rules on SEO. The results of a Google penalty could be a drop in search ranking (slight or massive drop) or complete removal of the website from Google's index.

These results from Google penalties usually lead to a drop in the amount of traffic to a site and possibly a drop in sales and revenue.

That's why it is advisable for site owners to always comply with SEO best practices in order to avoid any Google penalties.