How Google PageRank Works

I'll be explaining the workings of Google PageRank in simple, plain English.

At the first patent filing of PageRank, it was built on the theory that linking from a web page to the other represented a vote of trust and authority. And since certain sites had more authority than others, links from their sites had more weight than those with lesser authority.

Using our previous example, let's assume that Web Page A had a PageRank score of 76, and Page B had a PageRank score of 65.

It's obvious that Page A has a higher page authority than Page B, and is likely to pass a higher PageRank than Page B.

This also means that a web page that does not have any links to it will retain a PageRank score of 0. This makes it almost impossible for that web page to be featured at the top of any search result pages.

So the SEO objective was to obtain as many high authority backlinks as possible in order to enhance the PageRank of your web pages. And to do that effectively, you'll need to optimize your web pages based on certain PageRank factors.