IV: Markets and Marketing
In Internet marketing we are interested in finding a group of eager-beaver buyers who will purchase our products or services. Knowing who these buyers are and where they hang out is very important.
Big companies have a Marketing Department and a Design Department that focuses on the markets the company is serving.
When I was working for a living, my job was to take the products these folks dreamed up and create then and put them in production. After we had made the first prototypes, the products were shown to focus groups. If we asked the right questions to these groups, we might have a pretty good idea as to how the product would do.
Just because a member of a focus group says she likes a product doesn’t mean she would buy it. In fact we developed an unwanted product for a nonexisting market one time.
The focus groups all loved it, but they were not members of the market we were trying to reach. No, not one. There was no such group to market to. We never moaned about such failures. We didn’t have to bowl a 300 game everytime. We always laughed these things off as we watched the company’s money fly out the window. My company owned all the diamond ring producers in the States. We saw money fly out the window all the time as we had to deal in gold futures. We were use to it.
So marketing can be a stumbling block for even large corporations.
Next Page: Traffic and Keyword Research
In Internet marketing we are interested in finding a group of eager-beaver buyers who will purchase our products or services. Knowing who these buyers are and where they hang out is very important.
Big companies have a Marketing Department and a Design Department that focuses on the markets the company is serving.
When I was working for a living, my job was to take the products these folks dreamed up and create then and put them in production. After we had made the first prototypes, the products were shown to focus groups. If we asked the right questions to these groups, we might have a pretty good idea as to how the product would do.
Just because a member of a focus group says she likes a product doesn’t mean she would buy it. In fact we developed an unwanted product for a nonexisting market one time.
The focus groups all loved it, but they were not members of the market we were trying to reach. No, not one. There was no such group to market to. We never moaned about such failures. We didn’t have to bowl a 300 game everytime. We always laughed these things off as we watched the company’s money fly out the window. My company owned all the diamond ring producers in the States. We saw money fly out the window all the time as we had to deal in gold futures. We were use to it.
So marketing can be a stumbling block for even large corporations.
Next Page: Traffic and Keyword Research
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