What’s a Lead Magnet? And Do You Need One?
In an earlier blog I posted about the 3 sorts of traffic you can get, if you missed it and would like a read you can catch it here:
The best type of traffic is traffic you own, meaning you can send a message to them anytime you like.
Sounds good right❓
So how do you start building your email list with this traffic you own❓
This where a lead magnet comes in.
It's simply something that your dream client will part with their email address to get.
I’m sure you’ve all seen examples of this. You land on a page which offers a Blueprint, Article or Training often for free but you have to put in your email address to get it.
That’s a lead magnet.
On the following pages I will explain how you can get a lead magnet and what to do with it once you do.