You need to create what’s called a landing page to put your lead magnet on. You can do this within your Wordpress site or there are a multitude of other custom platforms that offer pre built landing pages.

Landing pages and the copy that goes on them is a huge topic, and one I will cover in detail at a later date, but above the fold (the section you see without scrolling down) will look basically like this.

You will need to have an email autoresponder set up to collect your emails and eventually an email sequence to send out to your new leads.

Again email autoresponders and the types and frequency of emails you can send vary, and is another big topic to cover at a later date.

The first step though before any of that is to get a super quality lead magnet sorted.

I hope this has been helpful to explain what a lead magnet is, how you get one, and how it can be used to start generating traffic you own.

Do you currently have a lead magnet❓

Are you now thinking about building your own❓

Do you have any questions❓