Do You Own Your Traffic?

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Understanding Traffic

You can have the best offer on the internet but if no-one sees 👀 it then your business is going to struggle. Understanding what traffic is and how to get your offer in front of the right traffic is essential to growing your business.

So let's jump in for a quick overview (if you are interested of course).

There are three types of traffic:

Traffic you own

This is the best kind and worth working to build. Traffic you own is traffic you can send out an offer too anytime you want or post a message to your followers and have instant response.

Traffic you own can be in the form of an email list you have gathered or a Facebook group you have built.

Traffic you control

You control traffic when you have the ability to control where it goes eg. paid advertising. If I do Google ads Google actually own the traffic but I can pay to have Google send them to my offer. These are often Facebook ads, Google or Bing ads.

I highly recommend when you are starting out NOT to go with paid traffic. Often you need a long learning curve to make paid adverts actually result in conversions and it can cost you a lot of money while you learn.

Traffic you don’t control

The last type is traffic that just shows up. So that's organic SEO that we all aim for (the elusive Google #1 Page Ranking), or it could be you get a mention on someone else's Podcast and that drives traffic to your site, or you do a blog post on Medium or some other external channel and someone sees it and finds your site and therefore your offer.

✅ Your main goal no matter how the traffic comes to you should be to turn it into traffic you own.

✅ So add them to an email list and/or have them join your Facebook group.

This way you can nurture your traffic, have them get to know, like and trust you and they will love ❤️️ to see your offers when you promote to them.

I have found organic Facebook strategies, when you are starting out learning how to drive traffic and build an audience, to be really effective in generating traffic you own as well as traffic you don't control.

This is free so won’t stretch your budget, and all it takes it time and some know how on what to post where, when and how.

I have recently added two lots of training, from my experience using FB over the past 5 months, on how to set up your FB profile and what types of posts to use to drive traffic to your site etc...

You can find them here if you are interested in ramping up Facebook to drive traffic to your sites.

Generating Organic Traffic From Facebook

Facebook Posts That Work

Do you currently post to Facebook❓ Do you have any tips to add❓

Hope this helps you, and I'd love to hear your thoughts and of course answer any questions on traffic if you need a hand.


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Recent Comments

27

Thank you so much for this really informative and very relevant post! I have been looking for a step by step direct on REALLY "How to create a marketing funnel". This is simply laid out and I am getting to work on it right away.

Hope you don't mind me reaching out to you if I have questions as I go along? I am following you...….Please do the same for me.

Thanks

Ceci

Please do reach out Ceci, I would love to help you get it all set up the right way and save you making the mistakes I did 😂

You are awesome! Thanks

Thanks Heidi, for a very interesting and informative post.

Wilson

Thanks Wilson, it's a great feeling to be able to share knowledge with the community who have given so much to me

Thanks Heidi,
I need to get serious about face book. I have never really bee that great a fan of it.

Also!
I look at your profile pic and think I am looking at my sister. lol.

Michael.

Lol that's funny Michael, I look very similar to another lady in my town and often get called Judith, I just run with it lol.

It's funny how so many on here don't seem to be fans of FB, I've found it to be really beneficial, you can easily position yourself as the go to person within your niche and the opportunity to generate warm traffic is huge.

I am not discounting that at all Heidi. In fact I am very grateful to you for putting this up here.
In my meager network I have not noticed anyone else doing much with face book.
So thank you for providing very in depth and beneficial insights for working face book to our advantage.
And, I will definitely will be doing something with the info very generously given.
I will be keeping an eye out for future posts .
Michael.

Appreciate that Michael, of course if I can help at all just sing out :)

Emailed both of the training links for note-taking later. :D Thanks for sharing your experience, Heidi!

You are very welcome James, of course if you have any questions I'm more than happy to help

Thank you Heidi for these useful tips much appreciated

Jennifer

You are very welcome Jennifer. Looking to help as many people as I can :)

Thank you and I am sure that you are helping more than you know.

Have a great week and stay safe

Jennifer

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