4. When You Have Expired Content on Your Site

If you have some expired content, promotion, or events on your blog and you already have related events on your website, you should rather use a 301 redirect instead of a canonical tag.

This is because it would be better for your visitors to visit a page that will be valuable to them and probably give you more customers instead of redirecting them to a page that isn’t valuable.

5. A/B Testing

The A/B strategy is a method used to test which of the elements works best on a webpage. Doing this could make it complicated for Google crawlers to assess your page for the purpose of indexing. A canonical URL is the compass to the original page.

Canonical URL Set up

So far, we have discussed why you should use canonical tags on your website. This article won't be complete without talking about how to add canonical tags to your website. Adding these tags to your website is mostly dependent on your website's plugins.

1. Add Canonical URLs with Yoast

Yoast SEO is known to be one of the most used SEO plugins for WordPress. This tool is used for adding canonical tags.

WordPress site owners can install the free plugin and then add canonical tags to their website through the post section or edit page. This method is ideal for users who do not want to touch the technical elements or code

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MaryAnnMc Premium
Hi Israel. I find myself with issues and I believe it is to do with duplicate content (affiliate links that have been used in other posts). You said, "One of the quickest ways to fix SEO-related issues caused by duplicate content on a webpage is to set up canonical URLs."

Where do I find the Canonical Tool you refer to and does it tell you how to add/fix the issues?
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Israel17 Premium
@MaryAnnMc
Most welcome, Wealth2018! The Canonical bar is provided for you below the post editor in WordPress. Let me know if you could find it.

Israel Olatunji
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MaryAnnMc Premium
@Israel17
Well, I found it (it is under Advanced if anyone needs to know). Now I have to figure out how to use it :).

Mary Ann
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Israel17 Premium
@MaryAnnMc
To ensure Google understands your canonical URL, use the structure below:
<link rel=“canonical” href=“https://yourdomain.com/sample-page/” />

Make sure you don't use upper case URLs at all.

Israel Olatunji
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MaryAnnMc Premium
@Israel17
Thank you so much, Israel. I appreciate your prompt reply and assistance.

Mary Ann
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jmg52 Premium
Thank you Israel - such a useful information
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Israel17 Premium
@jmg52
Glad you found this training informative, jmg52! I believed you use canonical tags in your blog content when needed and get indexed easily by search engine bots.

Israel Olatunji
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JohaneG Premium
Lovely training.
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Israel17 Premium
@JohaneG
Much welcome onboard, JohaneG! The use of canonical tags is paramount to blogging, as it ensures that search engine crawlers identifies your content amongst the millions of blog posts being published to the web.

Israel Olatunji
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JohaneG Premium
@Israel17
Thank you so much, Israel Olatunji.
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CordeliaN Premium Plus
Thank you Israel, I had not a clue prior to reading your post...👀
It’s a useful piece of information
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Israel17 Premium
@CordeliaN
You're most welcome, CordeliaN! You need to use canonical tags to make your content unique from that of others on the web. Thanks for stopping by!

Israel Olatunji
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Parameter Premium
Hello Israel,

Thank you for another eye-opener


Ayodeji
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Israel17 Premium
@Parameter
Much appreciated, Ayodeji! You need to canonicalize your content to ensure that you don't cause any confusion for search engine crawlers in indexing your content. Thanks again!

Israel Olatunji
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