Utilizing Your Local, Long-Tail Keywords

As you find such variants and keywords for your site, you’ll then have to leverage them across your website to start ranking for those terms in SERPs. You can as well have local keywords included in your old posts, but you must consider optimizing the already-published pages on your website, then resubmitting to search engines for indexing. The On-page content areas you should optimize with local keywords are:

• Header Tags (H1, H2, H3, and more): Header tags should include variants and keywords. Header tags are always used in web pages with large content pieces, and should be utilized to walk readers through the blog content as well as notify search engines of the blog topics covered. Do not use multiple keywords in every single title tag, as this symbolizes to search engines that you’re being manipulative.

• Meta Title and Meta Descriptions: Meta titles show up as a clickable link in Google, and are also located at the top of the browser for every given page. Meta descriptions are displayed below the Meta titles in SERPs, but are left hidden on the site. A Mete title for any given page of your site must include the topic of the specific page, a keyword and the site name, and shouldn’t exceed 60 characters in length. Meta descriptions must include identical elements, but may be in the form of a sentence.

• Image Alt Text: The image Alt text is displayed even when an image cannot load on your site. The Alt text tells search engines what the image stands for in order to index and follow it. Every image resource uploaded on your website requires an Alt text, and should also include the relevant keyword and descriptive words about it; otherwise, you may start experiencing crawling or index coverage issues with Google Search Console (GSC).

• On-page Content: Your content should target the keywords you come up with in your research. However, as you create the content, try shooting for a keyword density not more or less than 2 percent (when compared to the entire word count). Anything less won’t let the page rank for that specific keyword, while anything more will be flagged as spam.

• Landing Page URLs: When you’re creating a fresh page on your site, ensure the URL for that specific page has the keyword it’s ranking for. Plus, the URLs must make senses. For instance, if you’re to add a new service that links from the page containing your main services, you should structure the URL as: www.yoursite.com/mainservices/a-specific-service/.