How to Localize Your Organic Traffic

Local SEO may be crucial to local and small businesses, but getting started can be daunting, especially when mingled with several other business routines. Fortunately, with some useful expertise, boosting your local traffic can be achieved comparatively easily and in a myriad of ways.

It all begins with keyword optimization. Keyword optimization/research is the backbone of any ideal SEO tactic, and since your SEO tactic is localized, it should require specialized keyword research.

Real World Application

Let’s assume you own a store in Plainfield, New Jersey that specializes in snacks. One of the keyword phrases you may likely want to target is “Snack spots in Plainfield” or ‘Best Snacks in Plainfield”. Since a specific location is involved, search engines will figure out that the page is specifically targeted to people around Plainfield, and should have it ranked accordingly.

The keywords analyzed above are perfect examples of long-tail keywords. Significantly, such keywords get more searches than a single keyword “Snacks” would. In as much as long-tail keywords get less attention than high-volume searches, a higher ranking is more achievable, which can surely help a local or small business grow.