Online Directories and Local Backlinks

Apart from adding Meta title, header tags, local keywords, and Meta descriptions, you also need to get backlinks for your site. Backlinks (referred to as inbound links) are links from external domains back to your site. They are extremely crucial as far as building a strong page and domain authority for your site is concerned, and local businesses can as well benefit from them in several ways.

For example, local businesses can benefit immensely from being listed in local or online directories. Google My Business (GMB) is another vital listing your local business can benefit seriously from.

Being the most leveraged search engine, setting up a Google My Business listing can make it more feasible for customers to find your local business, as it is provided with a verified listing on Google Maps.

Verified businesses are listed on Google Maps and also on Knowledge Graphs located on the right-hand column of the Map results. You can also add specific keywords to the title and description of your business to boost your Maps rankings.