Your Next Local Search Marketing Plans

Affirming those pages isn’t the end of the whole process. Major search engines like Google, Yahoo, and Bing do not rest alone on the information you present to them. They make findings from four major sources: Acxiom, Infogroup, Factual, and Localeze.

To complicate things even more, those 4 major sources obtain their info from hundreds of local and online business directories. This means that search engines will get confused if the information you left for your business in one directory isn’t consistent with that in others and they won’t know precisely where to position your business in search engine results pages.

Choose the Appropriate Categories

This is just one of the things search engines need to know about your listing. They also request for the right categories. So, remember to add the right business categories and be specific. For example, “Engineering” is too general when trying to add categories to your GMB listing. You would want to be as specific as possible. You may want to state specifically what type of engineering you specialize in.

You must be specific enough to let search engines know what your business is about. This will ensure that your listing appears in the appropriate searches.