How Does Local Search Marketing Feature?

To build a presence in local search results, you must optimize your information online, so search engines can position your business in the appropriate searches (and that clients can find the necessary information that will trigger them to choose your business).

To increase your chances of appearing in the right searches, you must present to search engines all they need to know. How do you go about this? Provide consistent, accurate name, address, business phone number, and website URL (NAPU) to the most vital local directories, so search engines can get to know what you do and where your business is located. The consistent information provided will tell search engines that your business can be trusted.

However, if your listings on those reputable directories comprise inconsistent, inaccurate information, search engines won’t be able to devise if your business can be trusted. This will hurt your rankings in local search results – meaning – potential clients won’t find your business when they are looking for the products or services provided by you. But instead, they’ll find the products and services of your competitors.

Wondering how and where to start?

As a local search marketing professional, I honestly suggest starting from the fundamentals. Search the websites below for your business and find out how it works.

If you are a novice, you’ll have to set up fresh profiles on those sites. If you’ve been used to it for a while, you’ll just need to affirm and verify those pages and then complete or correct the information gathered on the pages.

• Google My Business (GMB)
• Yahoo!
• Facebook
• Yelp!
• Bing places for Businesses

These networks can impact your local search rankings positively; so, ensure to leave consistent and accurate information in all of them. Also, note that social media and Yelp frequently appear near the top of the search engine results.

Ensure your business info on Facebook is consistent with that on Yelp in case some users scan the local box and go directly to your Yelp or social media profiles.