How Important is Your Choice of Keywords?

Your website could be your lifeline if you own a business today. SEO is a time-saving strategy that can help you rank higher in Google. Choosing the right keywords can make or break your business, so how do you choose? The first step is keyword research. This will help you understand what keywords are and which factors to consider.

What is Keyword Research?

Keyword research involves identifying the keywords that your target audience searches for when searching for products or services. You will find a lot of these keywords in the questions that people ask on Google. Check out these questions in the section on Google's first page under ‘People Also Ask and Related Searches.’ You can use this information to help guide your keyword strategy.

It is essential to avoid getting lost in your own ideas and missing out on the most popular keywords that your target audience searches for. You could find yourself competing against industry giants, a fight you can’t win even with a great strategy.

When you are doing keyword research or setting up your keyword strategy, there are many factors to consider. This tutorial will discuss your mission, audience, and competition.