As learned so far, CTA can be created for many purposes. Your site as well. But, when speaking in a term of online marketing and making money online, regardless in what kind of niche, your foremost goal is to make sales.

Having said so, your primary task would be to get leads (you may read another post about the leads here), to show yourself to the world and make your name, brand, product or service noticeable and at the same time to entice people to buy.

Hence, before creating appealing CTA, ask yourself (this is also kind of CTA):

• Why am I creating this site?
• What do I want to achieve with it?
• What am I going to promote?
• What I want from the audience to do on my site?
• Then create your relevant CTA!