Depending on the value of your content and your ability to persuade the visitor to make that final step and click on the “Buy now” or “Subscribe to our ...” button or link, the final result will be a like.

As mentioned before the color of your CTA link or button might also have an important role. It is proven that blue color, for example has pretty calming effect and is building trust, while red button is more proactive and energetic.

Accordingly, at this point, you may ask: “Should I you use a link or a button, or a photo?” As we know so far, links and buttons are both working very fine. Links are easier to incorporate in the text itself, while buttons are emphasizing more visually and are using the visuals as their main interactive way of action, same as photos, for example. Banners are also very effective tools and are converting pretty well.