2. The Risk of Enhancing the URL Structure of Your Site & Building Inbound/Outbound Links

Veterans do think that they’re going to waste tons of traffic away by generating links back to their sites as well as referencing other websites on their web pages, whereas, they’re missing out on some important ranking metrics for not taking this risk. One of the most crucial SEO components is Backlinks. Adding quality inbound/outbound links is extremely meant for building trust/credibility and improving the overall PageRank.

Adding inbound/outbound links increases your ranking value and earns you a boost in TrustRank. It’s an act of “Give and Take”. Search engines find that you are getting mentions on popular/authority sites and you’re referencing such in your own posts as well. While doing this, take cautions by ensuring that you’re only leveraging quality and well-respected sites to avoid getting slapped.

Another major SEO mistake brands make in implementing SEO practices is in the inappropriate URL structure. Brands use too long URLs with the thought that it would help them clarify their goals better to the users, whereas, this ends up deteriorating the face value of their sites. A realistic URL must be simple, short and memorable.

While making the URL for your website, ensure that this reflects some strategic/targeted keywords for your brand in it. A great disadvantage in using a long URL is that Google truncates its appearance with (…) once it gets to the very point that it needs to be truncated. The risk to be taken here is what changes need to be made in the URL to impact rankings positively in SERPs. If done the right way, it’ll lead to amazing results in traffic in particular, and better user experience in general.

3. The Risk of Purchasing Expired Domains

Several domains out there have always become available for sale with the domain registrars. This occurs as a result of having so many website owners who don’t care about renewing their expired domains.

It can be beneficial to invest in such domains as links can potentially be redirected to your existing website with the aid of 301 redirects. However, there are certain risk signals connected to this. One significant thing you must put into consideration is how relevant and related the domain is to your existing website and what credit history it has got so far.