Having learned so much about Page Authority and the various signals used by Moz to evaluate the domain authority of a site, you must now be meticulous about how you can increase the Page Authority of your web pages.

The higher the Page Authority scores any of your web pages gets, the higher its probability of receiving ranking in search results.

Here are three effective ways to improve your Page Authority:

• Publish unique content
• Get external links
• Add images

Publish Unique Content

When it comes to improving Page Authority, creating unique content is the best strategy. As earlier mentioned, it begins with writing unique, creative, remarkable, helpful, engaging, informative, and compelling content.

Creating great content frequently determines your chance/probability of getting Google ranking. As you update your site daily with high-quality content, your chance of receiving better ranking in Google and other major search engines will increase. And you’ll keep getting more traffic to your website organically.

Creating topically-relevant content on a constant basis is instrumental to building Page Authority. The better the quality of the content you create, the higher the chance of it being liked, commented on, or shared on social channels by the blog readers, and the more your site is likely to receive external links.

Since content is so crucial to building Domain Authority and Page Authority as well as to search engine ranking, and determines the quality of the links you get from other sites, it becomes the most crucial ranking signal in Google’s search algorithms while links follow.