Upsell Funnel

With an upsell funnel, the visitor must opt-in before proceeding further. This means that you will always capture the visitor’s name and email address. Making one or more sales as well is the bonus.

For this funnel, you’ll need an opt-in product and one or more upsell products (which must be your own products).

I’ll use a funnel with an opt-in and two upsells as an example, but you can extend it to any number of upsells. As long as the customer keeps buying, he is exposed to the next product in the funnel.

Landing Page Names

Here are the standard landing page names that I use:

[Opt-in Product] Capture

[Opt-in Product] Confirmation Opt-in

[Opt-in Product] Confirmation Upsell 1

[Opt-in Product] Confirmation Upsell 2

[Opt-in Product] Download Opt-in

[Opt-in Product] Download Upsell 1

[Opt-in Product] Download Upsell 2

Create the Landing Pages

Opt-in Product Capture

Create the landing page [Opt-in Product] Capture to contain an enthusiastic write-up of your opt-in product, including its image and an opt-in form requesting name and email address in order to get it, along with the call-to-action button.

Clicking the button triggers these actions:

• Adds the visitor to your mailing list with the tag [Product-Name]
• Sends the visitor an email (triggered by the tag) containing a link to the landing page [Opt-in Product] Download
• Opens the landing page [Opt-in Product] Confirmation Upsell 1

[Opt-in Product] Confirmation Opt-in

The landing page [Opt-in Product] Confirmation Opt-in contains instructions to the visitor to read their email, which contains the link to get their free opt-in product. It should also contain a “second-chance” link to [Opt-in Product] Confirmation Upsell 1.

Note: The email should have the same product image as the opt-in form and also include a second-chance link to the [Opt-in Product] Confirmation Upsell 1.

To get the most out of your opt-in, the visitor should automatically go into an autoresponder email series after getting the confirmation email.

[Opt-in Product] Confirmation Upsell 1

Create the landing page [Opt-in Product] Confirmation Upsell 1 to promote the upsell 1 product, with a Buy Now button (linked to a payment processor such as PayPal) and a “No Thanks” option, linked to [Opt-in Product] Download Opt-in.

If the payment is successful, the payment processor links to [Opt-in Product] Confirmation Upsell 2. Otherwise, it returns to [Opt-in Product] Confirmation Upsell 1.

[Opt-in Product] Confirmation Upsell 2

Create the landing page [Opt-in Product] Confirmation Upsell 2 to promote the upsell 2 product, with a Buy Now button (linked to a payment processor such as PayPal) and a “No Thanks” option, linked to [Opt-in Product] Download Upsell 1.

If the payment is successful, the payment processor links to [Opt-in Product] Download Upsell 2. Otherwise, it returns to [Opt-in Product] Confirmation Upsell 2.

[Opt-in Product] Download Opt-in

Create the landing page [Opt-in Product] Download Opt-in to contain a reminder of what the visitor is getting and a link to the free opt-in product. You can use FileZilla to FTP upload the product to a folder on your website and link to it there.

[Opt-in Product] Download Upsell 1

Create the landing page [Opt-in Product] Download Upsell 1 to contain a reminder of what the customer has purchased (Upsell 1) and a link to the Upsell 1 product. You can use FileZilla to FTP upload the product to a folder on your website and link to it there. It’s usually best to put the product, particularly if it has more than one component, into a zip file.

The page also contains a link to [Opt-in Product] Download Opt-in.

[Opt-in Product] Download Upsell 2

Create the landing page [Opt-in Product] Download Upsell 2 to contain a reminder of what the customer has purchased (Upsell 1 and Upsell 2) and links to both the Upsell 1 and the Upsell 2 products. You can use FileZilla to FTP upload both products to a folder or folders on your website and link to them there. It’s usually best to put the products, particularly if they have multiple components, into zip files.

The page also contains a link to [Opt-in Product] Download Opt-in.