• Search engines can recognize and read what your
  
• website is all about
  
• Readers are tempted to click on your URL in search engine result pages.You must add keywords to your Meta description to do the first one.

These keywords are used in the text for:

• Marketing
• Sales
• Customer services

This makes it simple for search engines to find out what you do.

To increase your click-through rates, the second thing you should do is make your Meta description more appealing to humans. After the search engine robots have completed their task, you will need to add good copy.

Copy is persuasive writing. It is used to get the reader to do something. The reader should click on your URL to go to your website.

It tells people what you have to offer. The Meta description explains what people can expect from you.

3. Optimize Your Images

Next, optimize your images. Make sure to name banners and logos correctly. Alt tags should be used with the goal of telling search engines who they are.

Machines can't "see" images. They can only read the labels that were applied to the images. You must label your images appropriately according to the keywords that you are trying to find.

Your logo should be the same. Label it with keywords relevant to your niche and your brand name.

These are some ways to optimize your homepage images:

• Set ALT text (or tags) that describe your image with keywords
• Separate text from an image containing text.
• Text on an image should be avoided as much as possible

Machines cannot read text in images. This can be problematic especially if you are trying to optimize your SEO strategy. These are examples of brands that use Midnight Brew as their brand name:

• Midnight Brew Coffee Recipes