Images, Top Menu, Content, Links
Images
Are the images complimenting each other?
Are the images blurry?
To big? To Small?
Are they clickable, and if so, where are they going?If they are clickable do they open in a new tab?
Top menu:
Where do you want people to go?
What do you want people to do?
That should be in the top menu.
Is there a privacy policy? An affiliate disclaimer? Tell people to get it into a site bar menu or in the footer.
Content
How does it look?
Are there many CAPITALS and !!! Placed?
Does it scream into your face?
Are there many RED lines?
Is there a call to action? DaButtonFactory
Links
Click every link you see, where does it go? Are they working correct?
Does the link open into a new window?
Are there too many affiliate links to the same site?
Have they attached a WA affiliate link to every sentence?
Are there external and internal links?
When links are not opening into a new window, you easily lose track of the website, you can get it back with the command: Ctrl + Shift + T