Features of Walmart Affiliate Program

Here are the key benefits of promoting its products:

1 - Managed by Impact Radius

The Walmart Affiliate Program is managed by the affiliate network called Impact Radius. And to join, you will need to sign up on Impact Radius instead of going through the Walmart website.

This shouldn't be a problem for you as the network claims that affiliates can get their accounts activated within 24 hours of signing up.

2 - Minimum Requirements to Join

The program does not accept websites that promote sexually explicit content or any illegal activities for that matter. A standard website is good enough to join the affiliate program, as long as it is live on the internet.

Also, Walmart does not permit its affiliates to promote their affiliate links on any social media networks.

3 - Use of Deep Linking

Because Walmart permits deep linking on its affiliate program, you can link directly to any of its products.

4 - Last Click Credit Policy

To explain the last click credit policy, let me give you a simple example.

Let's say John visits your website and clicks on your affiliate link to Walmart, but never buys anything. And then the next day he clicks on the affiliate link of someone else, only this time he makes a purchase.

Now, the Walmart Affiliate program offers a three-day affiliate window before its cookie expires. But from the example above, you don't earn a commission if John buys from the second affiliate because he visited Walmart through the second link and then made a purchase.

That's basically what the last click credit policy is all about. Walmart also offers some affiliate tools to help you with your promotion.