How to optimize your Website Content for Voice Search
Voice search SEO is not too different from the usual SEO. With that said, let us get our hands dirty with six strategies to help you get started.
- Understand your Customer and their Devices
For search engines, their challenge is understanding users' search context. But as a marketer, you must strive to understand your customers' behavioural patterns, especially regarding their devices.
With insight into your website user behaviour, you can predict how they use voice search and the type of devices they engage for voice search.
2. Engage phrases or long tail keywords
People use phrases or short sentences when searching on search engines. The same also applies to voice searches. Voice makes use of natural languages. Our speeches are a little different from how we construct grammar when typing.
So our phrases will also be different when communicating with a digital assistant. "The most common recipes in Ireland" is most likely the natural conversation as opposed to "Ireland's most common recipes", which is most likely what you type in for normal searches. If you are thinking of voice search, you will begin to include phrases in your content as keywords and keyword synonyms.