High Traffic Technique

This method is probably the most common and it is based on the amount of traffic that the keywords will generate. If your campaigns are not receiving any traffic at all, how can you expect them to earn money? You can't. There are 5 steps to properly use the high traffic technique and they are listed below:

1. Take all of the keywords from the list of your choice and copy and paste them into Google Adwords traffic estimator. If the keyword list is larger than 2000 keywords, you may have to divide it up into two or more blocks of keywords
   
   
2. Sort the keywords by the traffic that they receive. Once you have done this, you want to create a list of the highest traffic keywords. You will find that the keywords with the highest traffic are very general keywords such as "money", "dogs", or "flowers". You want to add keywords to your list that receive less traffic than just these keywords. One suggestion would be to select the top 50 keywords.
   
   
3. Decide which keywords are relevant to the product(s) that you are promoting. The keyword lists are meant to give you a guideline for a particular industry and all of them will not be highly relevant to every campaign. Pick the keywords that are only relevant to what you are promoting, nothing else.
   
   
4. Now for the fun part creating the ad group. What you will want to do is take your keywords and expand upon them to form an ad group that is anywhere from 1-20 keywords is size. For example, if one of the highest traffic keywords was "make money", this is what an example ad group would look like.
   
   make money
   make money online
   make money on the net
   make money easy
   ways to make money
   make money techniques
   "make money"
   "make money online"
   "make money on the net"
   "make money easy"
   "ways to make money"
   "make money techniques"
   [make money]
   [make money online]
   [make money on the net]
   [make money easy]
   [ways to make money]
   [make money techniques]
   
   As you can see from the ad group there is 6 base keywords and we have added broad, phrase, and match types. This will increase your ad group CTR.
   
   ** Do not feel that you have to add 20 KW's to an ad group for it to be optimal. High quality ad groups will typically be anywhere from 5-10 unique KW's.
   
   
5. Write an ad that is relevant to the ad group. This means that your ad will contain the keywords in the ad title as well as the description. Using the previous ad group, this is a good example of an ad:
   
   Make Money Online
   Learn Ways to Make Money
   on the Net Here.
   YourSite.com

The reason you want to include keywords in the ad title as well as the description, is that Google will recognize that your ad is very relevant to the keywords and automatically give you a higher ad positioning. We have tested this out and by simply changing a few words in an ad you can lose ad positioning. A recent study that we conducted on adcopy has also illustrated this. Our ads with less relevant adcopy were displayed 5-6 positions lower than a highly relevant ad and at the same cost!