High Relevancy Technique

This method differs from the traffic because instead of aiming for traffic volume, you are aiming to create highly targeted ad groups, regardless of the amount of traffic. This technique will produce the highest conversion ratio, but may not generate more gross profits because of the lack of traffic. Often times when you create a highly relevant campaign, traffic will trickle in. In order to make sales on a daily basis, you need to create several ad groups to compensate for this. This is not a bad thing, especially if you are on a smaller budget. You will get higher conversions and your campaigns will yield a much better Quality Score!

There are 3 steps involved with the High Relevance Technique and they are listed below:

1. First, you want to pick a keyword from the keyword list that is not only relevant to the product(s) you are promoting, it is relevant to the landing page where you are sending your traffic (this could be the merchant through direct linking).
   
   
2. In this example, we will select the common search term "beating adwords" and create an ad group for it. Create a list of all the highly related possibilities for that search term making a group of 3 word search terms. Here is an example list below:
   
   beating adwords review
   beating adwords book
   beating adwords ebook
   compare beating adwords
   beating adwords scam
   adwords beating
   buy beating adwords
   purchase beating adwords
   "beating adwords review"
   "beating adwords book"
   "beating adwords ebook"
   "compare beating adwords"
   "beating adwords scam"
   "adwords beating"
   "buy beating adwords"
   "purchase beating adwords"
   [beating adwords review]
   [beating adwords book]
   [beating adwords ebook]
   [compare beating adwords]
   [beating adwords scam]
   [adwords beating]
   [buy beating adwords]
   [purchase beating adwords]
   
   As you can see from the ad group there is 8 base keywords and we have added broad, phrase, and match types. This will increase your ad group CTR.
   
   ** Do not feel that you have to add 20 KW's to an ad group for it to be optimal. High quality ad groups will typically be anywhere from 5-10 unique KW's.
   
   
3. Write an ad that is relevant to the ad group This means that your ad will contain the "beating adwords" keywords in the ad title as well as the description. Using the previous ad group, this is a good example of an ad:
   
   Beating Adwords Review
   Compare Beating Adwords
   e-book. Beat Adwords Now.
   YourSite.com

The reason you want to include keywords in the ad title as well as the description is because Google will recognize that your ad is very relevant to the keywords, and will automatically give you a higher ad positioning. As you can see from the ad above, we have included a large majority of the keywords within the ad group, while still keeping the ad grammatically correct. This ad would receive a very high Quality Score based on the keywords within the ad group

These keywords that we have chosen may not get much traffic, but they are VERY HIGHLY relevant to the product that we are promoting (http://www.beatingadwords.com). When looking for keywords from the lists, you need to filter out keywords that are not highly relevant to your what you are promoting. If required, you may want to build many different landing pages so that you can target a larger range of keywords. In the last section we used the high traffic keyword "Make Money" as our common keyword. Using the High Relevance Technique you would not include this term in your ad group. You may use keywords like:

make money working from home
make money working on the internet
make money on the internet
make money from home
make money on the computer
make money internet marketing
(broad, phrase, and exact)