3. Grow with your niche

There is a very social aspect in the action of delivering content to an audience. It is in that daily interaction with your niche that you become aware of very important common aspects of the people that follow you. Growing with your audience means you become sensitive to reactions that a common person would not spot. You discover what annoys them. You start to distinguish what your audience really needs. As an example of sensibility based on exposure I would mention the comparison between English speakers and Italian/Spanish speakers. In English when you address a person you say “you”. It could be your friend or it could be the King, to both you say “you”. Now in Italian and Spanish thereis a formal way to address the King and an informal way to address your friend. An Italian learning Spanish will immediately be sensible to this because he is accustomed to it in his mother tongue. But I have seen people whose first language is English being accused of rude because they address very important people informally in Italian/Spanish. And in many cases it’s because they are not sensitive to it, because they don’t make that distinction in their mother tongue.

There are very tiny things that become very important in every niche. People that are sensitive enough to discover these elements have an advantage over the competition. But these aspects are discovered gradually based on exposure and testing.

But it also may be said that even if you spend 50 years working with a niche, there still will be aspects of your audience that you can’t control or distinguish. I’d like to lay here the example of a very talented Canadian singer, who passed away a year ago, Mr. Leonard Cohen. He was an excellent poet and had years performing in front of audiences. He had undisputedly grown with experience. But he stated once that there was a mysterious factor about the connection with his audience that he didn’t control. This mysterious factor separated an OK presentation from anawesome one.

So, our general recommendation is to keep an eye on the particularities of your niche, be sensible to them. You’ll never fully understand your audience but getting to know them better will mark a great difference.

Thanks for reading these brief considerations. If you have any objections, comment or question, I’d be glad to hear about you through a comment in the box below. If you have discovered at least something new, or have felt identified with a statement on this article, please give me a “Like”. Best wishes for you, your family and your online business!

Henry :)