2. Every niche is different

The aspects we have outlined in point one are common for any niche. But this doesn’t mean you can move from one niche to another doing exactly the same and you will be successful on all niches you go to. Every niche is different, because each audience reacts different. An example would be: A good orator writes his speech considering his audience. He might have to deliver the same content to two different groups of people, but in each case, his speech will not be the same.

To deliver his content effectively he will have to discover connections with each group of people. The examples, the vocabulary and the structure of the discourse will be adapted to meet the needs of the people that are in front of him. Don’t get me wrong, he is not changing the content, he is simply changing the way he is delivering that content. The same applies to your audience on your website. You must always have in mind the people that will read your content. You’re writing to help them. You want them to understand you. You want them to feel comfortable as they read your posts.

There are free tools like Google Analytics that you can use to discover your audience age, gender, nationality, etc. The vocabulary you use on your posts, the colors that you select for the general layout of your site, the gifts you offer, all must be influenced by the research you have done of your audience.