Search Engine Optimization (SEO)

Google Analytics is the number one way to ascertain the performance of your website especially when it comes to traffic. Having Google Analytics set up is not negotiable, also each of your websites properly verified as properties on your analytics. While you are interested in ranking your website, you should also know that CTR affects your ranking.

Having the necessary clicks on your content goes a long way to tell the search engine that your content is relevant. So even when working on getting your website optimized, you must be able to prepare content that is user friendly and will ensure users spend time and click on your links.

Creating irrelevant content will lead to zero clicks through rate and a high bounce rate. As such you must work on putting the right content, right keyword in place while you also focus on appropriate optimization techniques.

Pay Per Click

This is another form of marketing based on search engines, website owners pay for every click on their adverts. As business owners, we hold our advert success to heart. PPC is not an exception. We constantly want to know our expected ROI.

CTR is also a metric that we can use to determine if our PPC is successful or not. If your ads have a low CTR, it calls for action. It is time to check how well your ads resonate with your audience. Check the pictures or videos you engaged, and ascertain if your demographics are helping you target the right audience.

You will see that for every type of campaign or adverts, the click-through rate is an important metrics. While the advert is still running, you can predict if it will do well or not. All you need do is to watch the metrics and ensure you make a necessary adjustment when needed.