Email Marketing

When running email campaigns, it is a culture to place a call to action as buttons or links in your campaign.

A good API will show you the number of delivered emails and how many of them were opened. But as marketers, our priority is not just to deliver open mail but to get users to interact with our emails by clicking links within the mails.

This tells us that they are interested in your product and want to see what you have to offer.

So you must be interested in your click-through rate and be ready to compare it with the standard in your industry or niche. Our expected click-through rate will differ.

You can evaluate the performance of each of your email campaigns. Also, you can compare their click-through rates to ascertain the best performing campaigns.

But worth mentioning are other metrics that help measure the overall performance of your campaign. Such metrics include bounce rate and open rate.